Economics

Abstract Marketing as a discipline has evolved from a traditional sales-driven approach to a scientifically structured and strategically administered function within organizations. Marketing scientific organization and administration involve the systematic …

Definition of Marketing: A Multi-Perspective Approach Marketing is a broad and evolving discipline that encompasses various activities, strategies, and principles aimed at creating, communicating, and delivering value to consumers and …

Abstract Market orientation is a business philosophy and organizational culture that emphasizes understanding and responding to customer needs, preferences, and market dynamics. This approach fosters long-term customer satisfaction and competitive …

In economics, understanding how a monopolist maximizes profit provides critical insights into market dynamics and pricing strategies. A monopolist is a single seller in a market with no close substitutes …

Abstract Intra-company interoperability refers to the seamless integration and collaboration between departments, systems, and processes within an organization. In the context of marketing, effective interoperability can significantly enhance efficiency, alignment, …

Abstract The dynamics of markets are influenced by the interplay between supply and demand, shaping conditions into either a buyer’s market or a seller’s market. Concurrently, the evolving demographics, particularly …

Abstract The internationalization of national markets is a defining feature of the global economy, driven by advances in technology, trade liberalization, and multinational business strategies. This phenomenon has intensified competition, …

Abstract Marketing is a cornerstone of modern business operations, serving as the bridge between organizations and their customers. It encompasses a wide range of activities and strategies aimed at identifying, …

In marketing, a transaction is a fundamental concept that involves the exchange of value between a buyer and a seller. For a transaction to occur, certain conditions or requirements must …

Marketing and Corporate Social Responsibility (CSR) are closely related concepts that, when combined, create value not only for businesses but also for society. By integrating CSR into marketing strategies, companies …