Economics

Introduction Mega Marketing expands the traditional marketing paradigm by incorporating strategies to manage and influence a firm’s external environment—governments, media, pressure groups, and other stakeholders—beyond the usual 4Ps of product, …

  Introduction Marketing thrives on contrasts: immediate promotions vs. brand-building, data-driven logic vs. emotional storytelling, personalized experiences vs. scalable tactics. These dualities, when understood and balanced, can propel campaigns to …

  Introduction Effective marketing goes beyond “what” you offer; it also hinges on “when” and “where.” Consumers’ needs and behaviors fluctuate by time—hour, day, season—and vary across locations—regions, cities, or …

Introduction In microeconomic theory, the concept of social surplus represents the total welfare generated in a market. It is the sum of consumer surplus (CS) and producer surplus (PS). Social …

Introduction One of the most important questions in economics is: How does a change in price affect consumer welfare? The concept of Marshallian surplus, named after the economist Alfred Marshall, …

Introduction In microeconomics, visual models often communicate efficiency, welfare, and market dynamics more powerfully than equations alone. One such concept is the area between curves, a central analytical and graphical …

  Introduction One-size-fits-all marketing is a thing of the past. Today’s consumers expect personalized experiences—and brands that deliver them enjoy higher engagement, conversions, and loyalty. Market segmentation is the strategic …

  Introduction In the hyper-competitive marketplace of today, understanding the dynamics that shape industry competition is vital. Michael Porter’s Five Forces framework offers a structured way to evaluate your competitive …

Introduction In microeconomics, consumer surplus and producer surplus are fundamental concepts for understanding market efficiency, welfare, and the benefits of trade. These surpluses represent the differences between what buyers and …

  Introduction In an era defined by rapid innovation, technology has become the heartbeat of successful marketing. From data-driven personalization to automated workflows, embracing these technological forces isn’t optional—it’s essential. …