Economics

Abstract The dynamics of markets are influenced by the interplay between supply and demand, shaping conditions into either a buyer’s market or a seller’s market. Concurrently, the evolving demographics, particularly …

Abstract The internationalization of national markets is a defining feature of the global economy, driven by advances in technology, trade liberalization, and multinational business strategies. This phenomenon has intensified competition, …

Abstract Marketing is a cornerstone of modern business operations, serving as the bridge between organizations and their customers. It encompasses a wide range of activities and strategies aimed at identifying, …

In marketing, a transaction is a fundamental concept that involves the exchange of value between a buyer and a seller. For a transaction to occur, certain conditions or requirements must …

Marketing and Corporate Social Responsibility (CSR) are closely related concepts that, when combined, create value not only for businesses but also for society. By integrating CSR into marketing strategies, companies …

Corporate Social Responsibility (CSR) refers to the practices and policies that businesses implement to operate in ways that are ethical, socially responsible, and beneficial to society. CSR goes beyond profitability …

Meta-marketing, often referred to as the "marketing of marketing," is a holistic approach that considers the ethical, social, and global implications of marketing strategies and practices. Unlike traditional marketing, which …

Marketing application fields refer to the various industries, sectors, and contexts where marketing principles are applied to achieve specific objectives. Different fields may require specialized marketing approaches, given their unique …

Marketing is a diverse field with various approaches tailored to specific goals, audiences, and industries. Businesses employ different types of marketing to reach potential customers, build relationships, and drive sales. …

Introduction The concepts of elasticity of demand and marginal revenue are fundamental to understanding consumer behavior, pricing strategies, and revenue optimization in economics. The relationship between these two variables plays …