marketing

  Introduction In the hyper-competitive marketplace of today, understanding the dynamics that shape industry competition is vital. Michael Porter’s Five Forces framework offers a structured way to evaluate your competitive …

Introduction: Marketing as a Cultural Mindset In the competitive world of marketing, companies take different approaches to how they identify, respond to, and influence market trends. Some anticipate changes, set …

Abstract The dynamics of markets are influenced by the interplay between supply and demand, shaping conditions into either a buyer’s market or a seller’s market. Concurrently, the evolving demographics, particularly …

Abstract The internationalization of national markets is a defining feature of the global economy, driven by advances in technology, trade liberalization, and multinational business strategies. This phenomenon has intensified competition, …

Abstract Marketing is a cornerstone of modern business operations, serving as the bridge between organizations and their customers. It encompasses a wide range of activities and strategies aimed at identifying, …

In marketing, a transaction is a fundamental concept that involves the exchange of value between a buyer and a seller. For a transaction to occur, certain conditions or requirements must …

Introduction Government intervention in marketing is a critical aspect of modern economies that aims to regulate business practices, protect consumers, and ensure a fair competitive landscape. Marketing involves not only …