Electra Radioti

Introduction Mega Marketing expands the traditional marketing paradigm by incorporating strategies to manage and influence a firm’s external environment—governments, media, pressure groups, and other stakeholders—beyond the usual 4Ps of product, …

  Introduction Marketing thrives on contrasts: immediate promotions vs. brand-building, data-driven logic vs. emotional storytelling, personalized experiences vs. scalable tactics. These dualities, when understood and balanced, can propel campaigns to …

  Introduction Effective marketing goes beyond “what” you offer; it also hinges on “when” and “where.” Consumers’ needs and behaviors fluctuate by time—hour, day, season—and vary across locations—regions, cities, or …

Information and Telecommunications Systems — Schedule 6 The Information and Telecommunications Systems department plays a critical role in modern hotel operations. From managing guest Wi-Fi to maintaining backend property management …

Introduction In microeconomic theory, the concept of social surplus represents the total welfare generated in a market. It is the sum of consumer surplus (CS) and producer surplus (PS). Social …

Introduction One of the most important questions in economics is: How does a change in price affect consumer welfare? The concept of Marshallian surplus, named after the economist Alfred Marshall, …

Introduction In microeconomics, visual models often communicate efficiency, welfare, and market dynamics more powerfully than equations alone. One such concept is the area between curves, a central analytical and graphical …

Introduction In a world where borrowing often comes with hefty interest charges, 0% finance stands out as an attractive alternative for consumers looking to spread the cost of large purchases …

Introduction Over the past 24 hours, Google Trends data shows a sharp uptick in searches for “bonus shares,” signaling renewed interest among retail and institutional investors alike. Whether you’re a …

Introduction A stock split is a corporate action in which a company increases (or decreases) its total number of outstanding shares by issuing more shares to existing shareholders, while proportionally …